

About the founder
Brenda Demith
I'm a marketing and consumer insights consultant with 20+ years of experience in a diverse mix of disciplines. Known for innovative and creative approaches, connecting to consumers and connecting your brand with consumers and their core values.
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My journey:
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I started in marketing research in healthcare, CPG and retail.
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Then worked on branding skills as a brand manager and innovation manager in CPG.
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Have experienced the joy and hard work on the agency side as an account director, head of strategy & insights and head of client services.
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And have been honing my research and methodology skills as a marketing and research consultant in numerous categories including CPG, retail, apparel, restaurant, dairy and oil & gas.
I'm also an adjunct professor of marketing research with 3 years of experience in teaching in person, online and hybrid.I strive to bridge foundational principals and concepts to evolving and emerging current practices and challenges.
SPECIALTIES:
Core Value Communication
Positioning and Innovation
Mapping the Competitive Landscape
Packaging Communication Hierarchy Optimization
Survey Design
Marketing Research Curriculum
Brand Management




Wrote the poem for this one!
Brand and Packaging Innovation


Agency New Product Ideas


New Product Concept Research and Development





Brand, Logo, Packaging and Label Research and Development





I'm always looking for new and exciting opportunities. Let's connect!
214-803-1263



