I'm a marketing and consumer insights consultant with 20+ years of experience in a diverse mix of disciplines. Known for innovative and creative approaches, connecting to consumers and connecting your brand with consumers and their core values.

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My journey:

• I started in marketing research in healthcare, CPG and retail.

• Then worked on branding skills as a brand manager and innovation manager in CPG.

• Have experienced the joy and hard work on the agency side as an account director, head of strategy & insights and head of client services. 

• And have been honing my research and methodology skills as a marketing and research consultant in numerous categories including CPG, retail, apparel, restaurant, dairy and oil & gas.   

I'm also an adjunct professor of marketing research with 3 years of experience in teaching in person, online and hybrid.I strive to bridge foundational principals and concepts to evolving and emerging current practices and challenges.

SPECIALTIES:
Core Value Communication
Positioning and Innovation
Mapping the Competitive Landscape
Packaging Communication Hierarchy Optimization
Survey Design
Marketing Research Curriculum